Enterprise solutions

Industry sectors

Financial services

"MARSC's solution is used across the entire Barclays UK Consumer operation and has improved sample targeting and in turn has increased the overall response rate."
Barclays Bank plc

More than ever before, retail financial service providers need to make determined efforts to win customer loyalty, reduce churn, identify premium customers and seek additional income streams from cross-selling opportunities.

This calls for insightful research into customer views and attitudes. The resulting information can be tailored to new product opportunities, effective marketing campaigns and enhanced uptake. MARSC helps select sample from your customer database for ad hoc research or to build panels as a survey resource. This will help you to identify trends and opportunities that will increase business and exclude your competition. The end result will strengthen your customer lifetime value.

Telecoms

"MARSC has provided a solid platform for the market research at BT and has contributed enormously towards the smooth running of the sampling process"
British Telecommunications plc

Today, in this highly competitive market, providers of telecom & network-based services need to make determined efforts to enhance customer experience, reduce churn, seek cross-selling opportunities, and retain premium customers.

Compare & Switch web sites are widely used by consumers, which can give service providers a clear perspective on customer ‘stickiness’. This calls for insightful research into customer views and attitudes. MARSC can help you select sample from your customer database for ad hoc research or build panels as a survey resource. This will help you identify trends and opportunities that can increase your business, exclude the competition and strengthen your customer lifetime value. In a mature market, the drive for growth demands effective retention and up-selling opportunities. In developing markets, investment in research can help identify and secure the best new customers.

Utilities

In the ‘open market’ of utilities, providers must make determined efforts to enhance customer experience, reduce churn, seek cross-selling opportunities and identify premium customers. Previously customer loyalty was almost guaranteed in closed-markets, but new ‘Compare & Switch’ websites are offering new opportunities for comparisons with other providers. Insightful research into customer views and attitudes has become ever more important to guarantee customer retention and protect revenues. MARSC can help you select sample from your existing customer database for further ad hoc research or build and conduct panel surveys. The results will help you identify trends and opportunities to increase business and exclude competition and strengthen your customer lifetime value.

Retail

Retail markets are so fiercely competitive and margins so tight that retailers need the very best market research tools at their disposal. The results will help you spot trends and opportunities, enhance your customers’ experience, gain feedback and build loyalty. Although retailers might buy-in panel data, access to large databases of customers is available through loyalty programmes or online ordering sites. MARSC is able to manage and support these for direct research or recruit to online panels, with the appropriate permissions. This gives retailers a cost-effective way to rapidly conducting surveys, gather intelligence and build supportive communities.

Medical/Healthcare

Research in the medical/healthcare sector can range from health professionals giving opinions on the use of new drugs, to patient opinions on treatment and care. These wide ranging surveys can be streamlined using a panel of willing participants whose roles are clearly identified. The people involved can then be targeted for specific projects.

Travel / hospitality

Not knowing your customers and their interests could prove to be fatal in highly competitive markets. Many organisations maintain active loyalty programmes and membership schemes which offer great sources of candidates for research. MARSC can help provide careful sampling and panel management based on your contact databases for research, panel membership and insight gathering. Finding out what your most committed customers want will help you gain and keep a competitive edge.

Government

Nowadays, both central and local government organisations are adopting more of a customer-centric approach to serving the public. This works in exactly the same way as a commercial organisation and government organisations are accountable for the levels of service and responsiveness they provide. Governments need to research their ‘markets’ and gather meaningful insight into customers’ attitudes and perceptions. MARSC is able to help build community panels or undertake ad hoc research in a cost-effective and flexible manner.

Education

Student research is a growing area with universities competing to attract the best students. Student contact is easy since most are set with email addresses. MARSC can quickly and easily manage this process within a panel to encourage students to give their opinions. Then this information can be used to improve each university experience.