Enterprise solutions

Research methods

Online Panels

With CATI response rates dropping and internet technology more and more widely used, online panels are a major growth area in the market research world. It’s relatively easy to start building an online panel and many companies are starting to create their own now. MARSC provides a user-friendly interface that enables non-technical staff to extract sample according to a target matrix. You’ll be glad to hear there’s no need for recourse to IT professionals and complex SQL queries. The more the panel is used the greater the need to quickly and easily select sample from the database. MARSC improves the turnaround time of selecting sample lists and speeds up the workings of a busy panel.

Telephone Campaigns CATI

It’s becoming harder to persuade people to take part in telephone interviews but careful management of frequency of contact with interviewees demonstrates respect and reduces annoyance. That means lower dropout rates for you and far greater willingness to give interviews. MARSC helps you establish rules on frequency of contact and will only select the names that have been rested according to the business rules that you have put in place.