Enterprise solutions

Research applications

Brand Maintenance

Research on marketing awareness is crucial for companies with large scale marketing campaigns, as there is always potential for expensive mistakes if the tone or message is wrong. It’s also important to use fresh names each time so that your respondents are not conditioned by previous research to be over-sensitive to new marketing campaigns or fatigued from over contact. MARSC allows you to filter the people involved in previous similar campaigns so the results do not become tainted over time.

Consumption Studies

There is so much variety in consumer products today that it’s harder than ever to stay at the leading edge of consumer studies. You need to constantly collect detailed information about your panellists’ behaviour. That way, you can be more specific in targeting the right people and asking more focused questions. Use answers from your previous surveys to improve the targeting for the next study. MARSC makes it easy to bring information into your main database and use it as criteria for your next survey. That way, you can collect the people who are interested in your topic and happy to answer detailed questions.

Concept testing / New product development

Whether you do new product testing in small focus groups or larger scale quantitative research, it is still important to ask the relevant people in the target market to take part in the research. You need to maintain lists of willing participants and check that they are invited regularly but not too often. This will ensure that you keep your panel active and engaged in the process. MARSC makes it easy to avoid learned behaviours from taking part in previous research and ensures all the panel management can be performed easily and efficiently.

Customer Insight

Customer insight is a hugely important information source for many businesses and it is vital to do it right. It’s essential that your research is well managed, so you avoid the pitfalls of annoying customers through over-research. Use MARSC to ensure a defined “resting time” after each customer interview.

Many businesses conduct customer satisfaction studies on a regular basis as a continuous measure of their performance. Although this type of research often happens in the same way, the sampling required does not have to be time consuming. It’s easy to set up a procedure that enables MARSC to automatically provide a regular sample feed. You can move onto your next task knowing that your customer contact is well managed.

Opinion Polling

Conducting employee opinion polls is an important element in the effective management of large companies. Opinion polling is also of increasing importance in universities and colleges for collecting students’ views. Monitoring opinions may focus on different groups over time and MARSC allows researchers to choose people who have taken part in a previous poll or not.