Agency solutions

Research methods

Online Access Panels

Online panels are a major growth area in the market research industry. CATI response rates are dropping and internet technology is becoming more widely used.

So, now large access panels can be a superb method of getting research done fast, efficiently, easily and cheaply. But only if the panel is managed well. Until now that has taken skill, judgement and time. Now it’s a no-brainer. MARSC does it for you.

Our Research Proves Your Research Gets Better Results

It won’t surprise you to know that our own research shows that panellists respond best when they are sent surveys which are:

1. Completely relevant to their interests
2. Delivered with acceptable frequency - not too little and not too often

This is why it is more important than ever that you make sure you:

1. Collect extensive data about the panellists' interests
2. Use it to target appropriate surveys

You know you always get better results if you manage the frequency of your contact effectively. But all these tasks become too complex and time consuming, when your panel operation gets busy unless you are using a tool dedicated to this task.

MARSC is the specialist sampling tool that allows your user to do all the panel management necessary to provide the highest quality research results.

Specialist Online Panels

Specialist online panels are an area of major growth in the market research industry.

These can range from small special interest panels to wider business and healthcare communities as well as a multitude of others.

Researching special interest panels means you benefit from a highly efficient method of good quality feedback from proven interested parties. Your success lies in good management of your panels.

You need to engage your panellists in two ways:

• Only send relevant surveys
• Only send invitations at acceptable intervals

It is vital to collect wide ranging data about your panellists’ interests and then use this information to target surveys only to your most relevant people.

Altogether this means a complex and time-consuming operation, which has to include:

• Getting the target audience right
• Managing the contact frequency
• Offering appropriate incentives

MARSC is the only specialist sampling tool that allows your user to do all the panel management necessary. The benefits are instant - the highest quality research results possible.

Telephone Campaigns CATI

In most developed countries cold calling has become such a problem that it’s getting harder to persuade people to take part in telephone interviews.

You need to show respect and not annoy people with too much or too little contact. That’s why you need a foolproof system that carefully manages your frequency of contact with all your interviewees.

This is how you get lower dropout rates and more willingness to give interviews. MARSC helps you establish rules on how frequently you make contact and only pulls names that have been tested according to the business rules that you have put in place. It's win-win research every time.