Agency solutions

Research applications

Brand Maintenance

Getting the tone or message right in a large scale marketing campaign is crucial. You can make some expensive mistakes if you get it wrong. It’s worth maintaining your own research on marketing awareness every time.

You also need to use fresh names each time so that the respondents are not conditioned by previous research. You don’t want them to be over-sensitive to new marketing campaigns or exhausted from over-contact.

MARSC allows you to filter the people who have been involved in previous similar campaigns so your results do not become tainted over time.

Consumption Studies

Can you imagine trying to take stock of all consumers buying all the consumer products on the shelves today? Impossible. And yet you need to ensure you maintain your position at the leading edge of your consumer studies. The way forward is not just to add more people to your panel, but to constantly collect information about their interests. You need to know your panellists’ behaviour inside out, back to front, from one year to the next.

Then you’re in a position of power. So now you can be more specific in targeting the right people and ask them more focused questions.

It’s easy. Use the information you’ve already got. You can learn from the answers from previous surveys to improve your targeting for the next study.

MARSC makes it simple to draw all this information into the main panel database, so you can use it as criteria for the next survey. From the moment you install MARSC, you can grasp the people who are interested in a topic and happy to answer detailed questions.

Concept testing /New product development

New product testing can be done in small focus groups or in larger scale quantitative research groups. Whatever the size of the group, it is incredibly important to ask the relevant people in the target market to take part in the research.

If you are about to engage in any form of testing or development research, you must make sure you maintain lists of willing participants and their interests. You need to check they are invited regularly but not too often in order to keep them engaged in the process.

Make sure you don’t repeat past mistakes. You can avoid any participants’ learned behaviour from previous research by properly managing your panel. MARSC helps all your panel management to be done easily and efficiently and most importantly for you – effortlessly.

Customer Insight

Customer insight is a massively important information source for many companies and a key source of revenue for agencies. That’s why it’s vital you get it right.

Your research needs to be well managed to avoid the danger of irritating customers through over-research. When you use MARSC you can ensure a defined ‘resting time’ after an interview for each customer.

Many businesses like to conduct customer satisfaction studies on a regular basis, so they can create a continuous measure of their performance.

This type of research generally happens in the same way on a regular basis. So here the sampling required does not have to be time consuming. You can easily set up procedures that enable MARSC to automatically provide a regular sample feed. Then you can sit back and ensure a well managed customer contact programme.

Opinion Polling

Conducting opinion polls in the run up to an important election is a high exposure business.

If your agency is in the business of providing figures, you need to make sure they are statistically robust. When you’re managing the sway of public opinion, you may need to monitor the opinion of the same group of people over a period of time. MARSC allows you to choose people who have taken part in a previous poll or not, as you need.

Medical / Healthcare

Healthcare studies often mean you need to hold information about the hospitals as well as the healthcare professionals on a panel.

You can benefit from the database architecture provided by MARSC so you can pick exactly the right people for each research project.