Products

MARSC Sample Manager

Do you regularly set up new sample definitions from a database for market research projects? If you need to extract balanced, statistically correct samples from a database that’s created from stored demographic information.

You need MARSC.

MARSC is smart enough to provide foolproof sampling from a multi-dimensional target matrix. Yet the MARSC interface is simplicity itself to use. So you and your staff can easily define your sample target matrix and check their availability. Consider a future where you are free from worrying about relevant sample data.

Popular issues MARSC can solve:

• How can you separate sample to be included or excluded?
  MARSC knows who participated in which previous projects.


• How can you calculate the correct sample size for your project?
  Utilise the results from past projects in MARSC to estimate the required sample in each quota cell.


• How can you define your selection based on answers to previous survey questions?
  MARSC can import previous survey information and allow sample selection panellists’ answers.


• How can you select a target matrix of respondents?
  MARSC can create multi-dimensional target matrices in either interlocking or non-interlocking (nested or non-nested) modes.


• How can you present extra information that needs to be added in to the sampling process?
  MARSC seamlessly integrates external data files in any ad hoc project.


• How can you build in rewards?
  MARSC automatically allocates Bonus Points for successful interviews.


• What about connectivity to interviewing systems?
  MARSC can connect to any interviewing system using standard data transfer formats.


• How can you prevent over contacting your respondents?
  MARSC applies resting rules, so different sets of rules can be used for different types of research projects.


• How can you deal with sample shortages?
  MARSC allows you to collapse and merge cells in the target matrix to help manage sample shortages.


• How can you spread a job over several days?
  MARSC is able to automatically split a whole sample into replicate batches to be sent out as required.


• Can a country’s census data be set up as a basis for sample selection?
  You can set up country census data as templates in MARSC.


• How can you select people who are more or less active in the panel?
  MARSC can prioritise sample selection based on panellists' activity.

We can tailor MARSC to suit the size of your operation. MARSC is available as a site license for enterprise scale operations. Or for smaller installations MARSC can be scaled to suit the size of your project. You’ll be pleased to know that MARSC sampling module is extremely user-friendly so all your staff can use it. Just talk to us about your requirements.

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