News room

Consumer behaviour is changing. ..and quickly.

Consumer behaviour is changing... and quickly.

The new frontier is the online panel. Today, it’s possible to be more connected than ever with your consumers, employees, clients and suppliers through the web. It’s vital that you use what the web has to offer in order to gain instant access to your customer information. With the rapid growth of online communities, it’s easy to see how product and brand engagement has exploded. Web panel communities are the best tool for boosting consumer and employee engagement and encouraging a spread of positive word of mouth recommendation.

Listen to your customers in online communities

From Trip Advisor, to reviews on Amazon and Money Saving Expert, people are going online to inform and gain information about purchasing decisions. Consumers who used to buy brands based on habit or a nice ad, now read online reviews before making a purchase. In a commercial world saturated with marketing ploys, word of mouth is now the most trusted decision-making tool. Your customers are becoming increasingly commercially savvy with opinions about your brand, products and services. To stay ahead, you need to hear these opinions first hand and directly online.

Proof that more companies are listening to what their customers have to say

Online panels give your customers a voice and now it’s easy to hear what they are saying. Look at the progress of MARSC in the last 3 months and you’ll see a direct indicator of this new growth area in market research. More and more clients are switching to using online panels to build up a more customer-centric way to find out what is going on in the marketplace. Building communities is best means of directly communicating with your target market.

• May 2009. We started offering MARSC.net as a hosted solution
• July 2009. Several customers start using the new MARSC Generic Refresh mechanism with our standard triple S interface. The results reduce the time and cost of integrating MARSC with any existing system
• August 2009. Our first live installation of MARSC.net
• August 2009. Our newly launched email tool is being successfully used by several customers. This allows direct emailing from MARSC with instant benefits. All the bounce-back information is fed back directly to the panel database, so your list is automatically updated and renewed
• October 2008. A new web portal upgrade is due to be launched. New functionality allows multi-language capabilities and greater flexibility of customisation

Join the online conversation

MARSC will help you build sales, connect employees, gather insight and improve innovation. By engaging with your consumers, employees and stakeholders online, you will increase the efficiency of your organisation. A simple but effective online panel allows your teams to share ideas better by improving your product development based on immediate customer feedback. Try a free demo of new MARSC.net . Contact: t: +44 (0) 1306 621062 e: sales@marsc.com w: www.marsc.com.