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The future of M&M has never looked sweeter...

Munro partners with MARSC to improve clients’ online panel management

If you’re thinking about ways to add value to your current offering, take a look at the new Munro and MARSC initiative. MARSC is able to add even more value to Munro’s research-focused marketing services solutions, with its world class online panel management software. Today Munro is offering to run client databases on MARSC to provide better quality data.

Munro is widely known to seek out value enhancing acquisitions which cement Munro’s position as the supplier of choice for research buyers. Now Munro is offering to run its client databases on MARSC to provide better quality data.

With blue chip companies MARSC will enable Munro to provide a more sophisticated panel solution with faster, cleaner, more efficient results.

To a satisfied and long-standing blue-chip client base, Munro offers these core values:

• Skilled, experienced and motivated staff
• Operationally excellent with customer focus paramount
• Open to change and adopting leading-edge technology solutions

This addition of MARSC gives leading expertise in sampling and panel management to complement Munro’s services to the telecoms, public sector, automotive, financial services, business services and employee engagement research.

Here are some of the differences that MARSC can make:

• Operates as a sampling tool that can work alongside your own interviewing system
• Provides an optional panel management module for online applications
• Handles online panels, customer databases and sample lists

MARSC quietly operates at the back end of a research programme, setting marketing professionals free. There’s nothing quite like it in the research industry marketplace.