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Increased Mobile Web Use Triggers Web Surveys On The Move

According to a November report by the BBC, there is a notable 25% increase in people accessing the web from mobile phones. This compares to a mere 3% growth in internet access from desktops. The report predicts that this new wave of mobile access to the web will increase even more in 2009.

What does this mean for the market research industry?

This could be a new opportunity for market research surveys. Like so many of my friends and colleagues, I am increasingly accessing the web via my cell phone. Yes, the small keys take a bit more effort to use, but that minor hassle is overcome by the fact that I can be productive while I’m waiting for a plane or standing in line at Starbucks.

Most significantly, this increase means that your customers will start using mobiles to take part in online surveys. Time at a desktop can be prioritized for sending emails or paying bills, and time travelling dedicated to completing online surveys. More people will realize that it’s easy to take a survey while you wait at a station or travel in a train. It’s a great investment in time management - your customers gain reward points for completing a survey while just ‘waiting around’ or away from their desk.

More Surveys On The Go

This is an exciting opportunity for research companies to target campaigns at mobile phone users with a view to increase survey taking while customers are on the move.

Here at MARSC, we can to guide you through new and emerging ideas in panel recruitment. All the indications point to this new generation of mobile phone web users becoming a significant area of future growth.

For more information about MARSC click here or email sales@marsc.com or phone +44 (0) 1306 621062.

by Chandler Eaton