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Multiple Choice From A Single Customer View

Imagine having all of your data in one place and being able to extract sample from that single source quickly and efficiently for all of your research requirements…

Gathering information for businesses with multiple products, spread across different locations has always presented a challenge.

A recent article in Precision Marketing touched on the difficulties faced today by modern businesses who wish to extract information and take an overall view from the vast quantities of data they have gathered from their multiple operations.

Collecting data has historically been product and location specific. Consequently the information can become entrenched in each particular business unit’s database.

Bringing together all of this data can create a ‘Single Customer View’ and allow the company to take a holistic view of the forward requirement of its client/consumer base. From this informed overview, new campaigns or product launches can be planned single mindedly on a multiple territory and multiple product basis.

Creating The Single Customer View

Building a Single Customer View means finding a way to unify all the existing data into one customer-centric single source.

This requires a mammoth task bringing together of all the information currently stored in CRM systems, data warehouses, financial systems, marketing databases, and so the list goes on… But that’s not all. Once the information is accumulated, then the vast swathes of data need a common application to make it all accessible and manage the contact history of the database.

Incredibly Complicated And Hard To Achieve, Until MARSC Makes It Simple

MARSC allows you to have one single place for your data while offering you the ability to extract sample from a central store for all your research projects.

The team at MARSC has many years of experience in extracting data from various locations and merging it together. The resulting data appears in a useful and meaningful format in the ‘MARSC – Sample Manager’ ready for use in research projects.

This sample can be extracted from MARSC in any format and fed automatically either to your interviewing system or direct to your chosen agency. Once the research is complete MARSC takes the outcome codes and updates your data to ensure a continuous contact history is maintained.

At last MARSC defines the ‘Single Customer View’. Simple when you know how.

Click here for more information on the MARSC Sample Manager or contact sales@marsc.com or phone +44 (0) 1306 621062.

By Nicky Forsyth