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Not Waving But Drowning

The Annual Survey of Market Research Professionals 2008 reveals two key factors :

1. 67.1 % of respondents believe that inviting people too frequently to take part in surveys leads to poor completion rates
2. 57% believe that improved targeting of surveys would produce better participation numbers.

Industry professionals believe these results have led to poor response rates in research surveys. In other words, respondents are drowning in questionnaire invitations and losing the will to complete the surveys.

There are many different ways to reach the target market with a wide range of different mediums available - CAPI, CATI plus the further evolution of panels and web based research (CAWI). But there is only one way to make sure that you keep your respondents fresh and volunteering to respond – MARSC.

MARSC overcomes ‘survey fatigue’

It is vital to the future of quality research that businesses heed the warning. The route to successful surveys lies in precisely targeted questionnaires. These need to be sent out at measured intervals to ensure completion, accuracy and a proven method to beat ‘survey fatigue’.

Here’s how MARSC can help:

• MARSC allows you to ensure that surveys are accurately targeted
• MARSC ensures you can select how long clients are rested following participation
• MARSC runs seamlessly alongside all of your existing systems

MARSC provides a one-stop solution to both of these problems. Plus MARSC offers many other enhanced features easily accessible to the market researcher. For further information on MARSC please visit www.marsc.com and download our brochure or request your free web demonstration.

Take a look at www.marsc.com today. Start improving the quality of your research and your chances of completion tomorrow.

Contact Allan Shaw at : t: 01306 621062 e: allan.shaw@marsc.com w: www.marsc.com