Clients

Research Results

Background

For over twenty years Research Results have been delivering innovative marketing research solutions with an uncompromising attitude to client service. Using best of breed technology, Research Results is prepared to tackle virtually any research problem. Experience has shown them that an investment in strong technology infrastructure provides both access to future growth and gives their customers the most up-to-date tools. The clients they serve are primarily research firms, market research departments and marketing departments of companies.

“MARSC helps our customers do more with less...”

We talked to Rob Favini, Vice President for Client Services at Research Results. Currently the organisation is finding that the economy is driving everything. Internally, staff are busy keeping up with a back log of work. Externally, managers are seeing that clients are looking at the next half year far more carefully. Customers are proving to be more precise in what they are looking for and trying hard to do more with less.

Research Results is a company of around 24 employees. Over the last 7 years they used a home grown system. Then Research Results made the decision to switch survey software to SPSS Dimensions because of data transfer issues. The driving force for moving to MARSC was simply that their old system couldn’t communicate well enough. Previously, each panel that Research Results created was always a custom built solution. Finally they reached a pain point when they were not able to drive deep enough into the data. “The old system just wasn’t dynamic enough. Panel managers were screening and re-screening every time.” Said Rob Favini.

‘Best in Class’

“We chose MARSC because we were looking for a ‘Best in Class’ product.” Said Rob Favini. “Even if our customers aren’t looking for that level of performance now, they are impressed at our ability to offer it... The difference for us is that now MARSC is in place, we are able to grow to any size and put any sample in place… MARSC simply outclassed any other system.”

MARSC – a smooth implementation with SPSS

For Research Results, MARSC’s ability to integrate with SPSS was a big draw. Customer panels were in the process of growing and they needed a system with growing intelligence. After the first rush of people joining online research panels, it is now generally accepted that the sample pool is becoming fewer and smarter. When we asked Rob Favini about how Research Results had found collecting the sample pool over the last six months, he replied. “The initial bubble has burst and there’s less good sample out there. We have to work hard to find it. Then we have to be careful not to over-use it, abuse it or lose it.”

We went on to ask Rob about the success of the implementation and how it affected his organisation internally and externally. He replied “Our relationship with MARSC is more as partner than vendor. The implementation went exceptionally well – both very smooth and very quick. In fact it was probably one of the easiest things we’ve ever done.”

MARSC helps Research Results provide a better panel offering

We asked Rob Favini how MARSC helps Research Results offer a competitive edge and he gave two examples :

“Clients are very impressed with our ability to handle sample. The fact we have MARSC increases their comfort zone and gives reassurance that we can produce any level of data they need.

Once the panel is up and running, we gain a better response from smaller numbers.”

Rob went on to add ”For Research Results, MARSC completes our panel offering. It’s robust, complete and gains excellent recognition in the market place.”

Moving ahead with MARSC

Looking ahead over the next 6 months, Research Results are in the process of migrating all their established panels over to MARSC. And in the future, any new sample will immediately be added into MARSC.

To Research Results, the panel business is key. Today they are better positioned because they are able to offer a more customisable service than ever before. Rob Favini stated ,strong>“MARSC enables us to be more involved in the actual management process of surveys with our clients.” This sits well with the Research Results overall business plan as their far reaching technical ability enables them to be better business partners to their customers and offer greater long term solutions.

“MARSC is a unique product. Most importantly it’s intelligent.”

Rob Favini, Vice President for Client Services Research Results